Pharmaceutical Digital Marketing | Ben Putman Consulting

Digital Marketing & Marketing Technology for Emerging BioTech & Pharma

I partner with marketing leaders in emerging biotech and pharma to ensure digital marketing readiness and execution for the company's first product launch.

By providing marketing technology expertise and implementation services, I help to get companies ready and support launch execution.

Marketing Technology

Measurement
& Analytics

Operations & Procedures

KEY AREAS

I focus on 3 key areas to get off the ground with compliant digital marketing

Marketing Technology

Execution of targeted and efficient marketing strategies require a “stack” of technologies specifically designed for marketing.

Measurement & Analytics

KPI definition, data gathering, and analysis are critical to achieving desired marketing ROI.

Operations & Procedures

IT support and SOPs across regulatory, legal and med affairs must be in place for complaint execution.

SERVICES

Digital Marketing Launch Readiness Assessment

Comprehensive gap analysis and recommendation to achieve
launch strategy and required marketing technology infrastructure.

Marketing Technology Infrastructure Implementation

Implementation of marketing technology infrastructure including vendor
negotiation, project management, configuration and campaign execution.

Measurement Definition and Implementation

Strategic and Tactical KPI definition and tracking implementation
for pre-PDUFA and post-PDUFA campaigns.

Digital Marketing and Social Media Operational Guidance

SOP creation covering compliant digital marketing and social media processes.

4 Workstreams to Readiness

Identify key stakeholders, gather the marketing campaign requirements, and review internal marketing technology systems.

Implement marketing technology infrastructure to support pre-PDUFA and post-PDUFA tactical execution

Implement data integrations and dashboard to define, track, and report on key marketing campaign performance indicators.

Define and gather the required roles and staff support across teams and to ensure appropriate procedures and training is provided.

A LITTLE ABOUT ME

20+ Product Launches

After 20 years of helping companies develop products and services, I've learned to tailor the right mix of cost vs efficiency. Combining a wealth of knowledge in technology, over a decade of experience with top pharma advertising agencies and leading a bay area biotech's digital marketing to launch its first product has allowed me to deliver business-building solutions through technology and customer experience.